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User Generated Content: The Art of Herding

Sending free products to 50 strangers and “hoping” they post on time is not a marketing strategy; it is gambling. The promise of ...

Site Inspections and the Abyss of the Camera Roll

The most dangerous place for critical project data to live is inside your smartphone’s “Camera Roll,” sandwiched between a ...

The Financial House of Cards

The most terrifying sound at an event isn’t a fire alarm. It’s the silence of a vendor who stopped working. Picture this: ...

Managing High-Stakes Emotion

It is 11:45 PM on a Tuesday, three days before the wedding. Your phone buzzes. It is a text message from the bride, Julia. She has decided, ...

The “Rundown” Minute-by-Minute: Where “Ctrl+Z” Does Not Exist

Imagine the silence. It is the most important night of the fiscal year. The CEO is on stage, raising a glass for the final toast. Five ...

The Expensive Art of Waiting

In the logical world of a child, construction is simple: first you build the wall, then you paint the wall. It is a linear, obvious ...

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