How to Integrate Your Website with Social Networks to Increase Sales
In today’s competitive digital world, a strong online presence is essential to the success of any business. However, it is not enough to have an attractive website and social media profiles; The key is to strategically connect both worlds to maximize impact and ultimately increase sales. This article delves into the importance of integrating your…
Douglas Lux
Marketing: What it is and How It Works
Marketing is a dynamic discipline that adapts to market changes and consumer needs. Its main objective is to create, communicate and deliver value to customers, seeking to satisfy their needs and generate benefits for the company.1. The American Marketing Association defines it as “an activity, set of institutions and processes to create, communicate, deliver and…
Practical Guide to Short Video: Tips, Strategies and Tools for Success:
Can you imagine a world without short videos? Impossible! In today’s digital age, where information bombards us incessantly and our attention span shrinks like an ice cube in the sun, short video has become the undisputed king of content. Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized the way we consume information and…
How to create a multilevel marketing strategy?
Multi-level marketing (MLM) is a business model that has gained widespread popularity in recent years. It is based on the construction of a network of independent distributors who are responsible for the sale of a company’s products or services. In exchange for their efforts, distributors receive commissions, not only on their own sales, but also…
Digital Marketing Planning in the Age of AI: A Complete Guide
Digital marketing planning has become a fundamental piece for the success of any company in today’s world. In a constantly evolving digital environment, companies must define clear and concise strategies to achieve their marketing objectives and stand out from the competition. This article explores in depth the stages of digital marketing planning, from situation analysis…
How long does SEO take to show results? The truth behind the digital veil
In the world of digital marketing, SEO (Search Engine Optimization) stands as a beacon that guides companies towards online visibility and success in search engines. However, a question that frequently resonates in the minds of those who delve into this fascinating universe is: how long does SEO really take to show results? Impatience often takes…
Conversational Marketing: The Key to Connecting with Your Customers in the Digital Age
The world of marketing is constantly evolving, and in the digital age, where immediacy and personalization are key, the conversational marketing It stands as a fundamental strategy to connect with customers in a more human and effective way. Various studies and industry analyzes indicate that this trend is booming, driven by changing consumer expectations and…
Micro-moments in the customer journey
In the digital age, where access to information is literally in the palm of our hands, consumer behavior has evolved in fascinating ways. We no longer follow a linear path to purchase; Instead, we interact with brands through a series of “micro-moments” that define our decisions, preferences, and ultimately our actions. These ephemeral moments of…
How to Turn an Idea into a Business
Turning an idea into a real business is an exciting process that requires planning, dedication and perseverance. A business idea is the initial concept that describes a product or service. However, more than the idea itself, what is crucial is turning it into a solution that people want and are willing to pay for. 1…
How to do Benchmarking: A complete guide to continuous improvement
Benchmarking has become an essential tool for companies seeking excellence and continuous improvement in an increasingly competitive business environment. Through the analysis of the best practices of other companies, whether they are direct competitors or leaders in other sectors, benchmarking makes it possible to identify opportunities for improvement, drive innovation and optimize performance. In this…
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