How to Create Content that Really Engages
Content marketing has undergone a radical metamorphosis, and in 2025, the interactivity It is not just a trend, but the beating heart of any digital strategy that aspires to success. Today’s audience is not content to be a passive recipient of information; demands experiences that actively involve her, that awaken her curiosity and that adapt…
Douglas Lux
How AI will transform marketing in the next decade.
Marketing, in its constant evolution, is on the verge of a new era, driven by Artificial Intelligence (AI). In the next decade, AI will cease to be a complementary tool and become the central engine of marketing strategies, transforming the way brands interact with their audiences, create content, optimize campaigns and make strategic decisions. This…
Why Live Streaming is the best marketing investment for the future
The universe of digital marketing, characterized by its perpetual transformation, is currently on the cusp of a new era, propelled with impetus by the growing influence of live broadcasts, or live streaming. This phenomenon, far from being a passing fad, has established itself as a driving force of profound impact, capturing the attention of audiences…
How to humanize your marketing to attract loyal customers
In the current era of marketing, characterized by an oversaturation of advertising messages and a growing sophistication of consumers, traditional strategies focused exclusively on product promotion have lost much of their effectiveness. A new paradigm is emerging strongly, driven by a deeper understanding of audiences’ motivations and expectations: promote users over products. This philosophy, far…
How to use viral trends to attract more audience and engagement
Imagine a small neighborhood bookstore, “El Rincón Literario”, a cozy refuge from the hustle and bustle of the city, filled with creaking wooden shelves and the unmistakable aroma of old pages. For years, this sanctuary of letters had been a pillar of the community, a place where book lovers gathered to discover new stories and…
When to apply the SMS Marketing strategy?
SMS Marketing has become a powerful tool for companies seeking to connect with their customers directly and immediately. Its effectiveness, however, depends largely on correct application and understanding when is the right time to use it. SMS messages have a significantly higher open rate than email, ensuring the message reaches the customer and making it…
How to Position a Cereal Brand on Social Networks?
In today’s competitive world, social media has become an indispensable tool for the success of any brand, and cereal brands are no exception. Good positioning on social networks can increase brand awareness, generate engagement with the target audience and, ultimately, boost sales. This article will explore in depth the key strategies and tactics to successfully…
How to build successful collaborations between brands and content creators
In today’s dynamic digital marketing landscape, where consumer attention is a precious commodity, brands are constantly looking for new ways to connect with their target audiences in authentic and effective ways. Increasingly, brands are turning to influencer marketing to achieve this goal. In fact, 93% of marketers have used influencer marketing in their strategies. In…