How to use Gemini to Business and Entrepreneurship: A Comparative Guide with ChatGPT
Artificial intelligence (AI) has established itself as a transformative force in the business world, offering tools and capabilities that were previously unimaginable. In this dynamic landscape, Gemini and ChatGPT stand out as two of the most advanced and versatile AI assistants available.1 Both platforms have captured the attention of companies and entrepreneurs, promising to improve…
Douglas Lux
How is the visual strategy changing with the new AI that generates Studio Ghibli-style images?
1. Welcome to the visual future: The artistic revolution of AI Throughout history, great technological leaps have been accompanied by cultural revolutions, and today we are witnessing an unprecedented visual transformation. The release of ChatGPT-4o by OpenAI not only set a new standard in natural language processing, but also brought with it a fascinating capability:…
How to make a Educational Marketing successful in Social Networks
In the current educational landscape, characterized by a growing offer and an accelerated digital transformation, institutions face the challenge of standing out and attracting the desired audience. Educational marketing emerges as a set of strategic actions designed to achieve this objective, seeking not only to attract new students, but also to retain existing ones and…
Understanding and Applying Marketing Learnings in Latin America
I. Introduction: The Growing Importance of Understanding the Latin American Market Latin America stands as a significant and increasingly vital market in the global landscape, presenting substantial opportunities for businesses seeking growth and expansion. The region has garnered increasing international attention, largely due to its dynamic demographic profile, marked by a young and growing population…
Learn to Focus your digital strategy and succeed
The expansion of a company’s digital presence promises an attractive scenario: greater visibility on the Internet, a growing flow of visitors to the website, the acquisition of new customers, increased sales and the opening of new digital channels to interact with consumers. 1. This growth can manifest across various online channels, ranging from websites and…
How to master the algorithm, marketing and social media
Presence on social networks has become a fundamental pillar for digital marketing strategies. However, the way content reaches users is intrinsically linked to the functioning of each platform’s algorithms. These complex systems act as gatekeepers, deciding what content is shown to each person amid the vast ocean of information available. 1. Understanding its logic has…
Social Media Audit: Complete Guide
I. Introduction: Unlocking Your Brand’s Potential Through Social Media Audit In the dynamic landscape of digital marketing, social networks have established themselves as fundamental pillars for brand building, connecting with the audience and driving business growth. However, mere presence on these platforms does not guarantee success. To ensure that social media efforts are aligned with…
How to improve the Personal Image on Social Networks
In the labyrinthine world of the 21st century, where information flows at the speed of a click, our online presence has become a mirror of our identity. Social networks, those ubiquitous digital showcases, have become the main stage where we project who we are, consciously or unconsciously. 1. This “digital footprint” inevitably shapes the perception…
AI is changing everything: discover the key tools of 2025
Artificial intelligence (AI) is everywhere. In 2025, AI is taking an even bigger leap, with new tools and technologies promising to further revolutionize our way of life. To better understand this shift, extensive research was conducted that involved gathering information from a variety of reliable sources, including expert articles, case studies, and trend analysis. This…
5 Stages for Impeccable Personnel Selection
In today’s business landscape, employee collaboration is essential for success.1. A motivated and cohesive team, where each member feels valued and an integral part of the organization, is a fundamental engine for growth and competitiveness.1. To build this ideal team, it is crucial to have a seamless recruiting process that attracts and retains talented people…