Nano Banana: Google’s AI revolutionizing image editing
In early 2025, in the more technical corners of the internet, a phenomenon began to take shape. On LMArena, a platform where artificial intelligence models compete anonymously for users to evaluate their results, a nameless contender emerged that broke all the rules.1AI enthusiasts, accustomed to the quirks and limitations of image generators, encountered something different….
Douglas Lux
VMAs: The Formula for Google Trends
The MTV Video Music Awards (VMAs) have transcended their original function as a music awards ceremony to become a paradigmatic case study of cultural “eventization” in the digital age. Each year, the event achieves an increasingly complex feat: dominating Google search trends and the global conversation on social media. This dominance is not a simple…
Apple Marketing: From Jobs’s Genius to the Cook Era
Apple’s marketing genius isn’t a monolithic entity, but rather a tapestry woven from two distinct but equally brilliant threads: the Steve Jobs era and the Tim Cook era. Analyzing the evolution of the brand’s communications is like witnessing a masterclass in strategic adaptation. The Jobs era was a period of rebellious marketing, driven by bold…
Which corporate giant dominates social media and why?
In the 21st century attention economy, where billions of active users connect daily to social platforms1, the digital communications strategy of the world’s most valuable corporations has become a crucial battleground. A company’s decision to “talk” a lot or a little on social media is one of the most revealing statements about its brand strategy,…
Learn fromThe Game Pass model: Acquire and retain customers for your business
The contemporary economy is being reshaped by a transformative force: the shift from transactional ownership to continuous access. This paradigm, known as the “Subscription Economy,” has been popularized by giants like Netflix, Spotify, and Adobe, which have fundamentally redefined the relationship between companies and their consumers.1In this new landscape, value lies not in a one-time…
How to draw and The half-trillion-dollar master plan
In the pantheon of entrepreneurial success, some numbers are so monumental they defy comprehension. By the end of 2025, Elon Musk will become the first person in history to reach a net worth of nearly $500 billion.1This fortune, driven primarily by the dizzying rise of Tesla stock and the rising valuations of companies like SpaceX…
How to use theTaylor Swift’s positioning strategy
In today’s digital marketing landscape, where attention is the scarcest resource and consumer loyalty is increasingly fleeting, few figures have demonstrated such absolute and sustained mastery as Taylor Swift. Beyond her undeniable success as a musical artist, Swift has established herself as a global brand and a paradigmatic case study in brand building, community management,…