Learn to Focus your digital strategy and succeed
The expansion of a company’s digital presence promises an attractive scenario: greater visibility on the Internet, a growing flow of visitors to the website, the acquisition of new customers, increased sales and the opening of new digital channels to interact with consumers. 1. This growth can manifest across various online channels, ranging from websites and…
Douglas LuxHow to master the algorithm, marketing and social media
Presence on social networks has become a fundamental pillar for digital marketing strategies. However, the way content reaches users is intrinsically linked to the functioning of each platform’s algorithms. These complex systems act as gatekeepers, deciding what content is shown to each person amid the vast ocean of information available. 1. Understanding its logic has…
7 Strategies to reinvent your business in the age of AI
Artificial Intelligence (AI) is redefining the business landscape at a rapid pace. Its ability to automate tasks, analyze data and personalize experiences is transforming the way companies operate and interact with their customers. In this new context, reinvention becomes crucial for survival and success. Those companies that adopt AI strategically will be able to not…
How to Choose the Right Digital Advertising Investment for Your Business? Part 1
In the dynamic world of digital marketing, online advertising has become an essential tool for companies seeking to prosper in an increasingly competitive market. With a global audience spending hours browsing the internet, digital platforms offer endless opportunities to connect with potential customers and make a significant impact on business growth. 1. However, the key…
How to Get Leads with Facebook Ads: The Definitive Guide
In today’s competitive digital world, lead generation has become the cornerstone of success for any business. Facebook Ads, with its impressive reach and sophisticated segmentation tools, is emerging as one of the most effective platforms to captivate the attention of potential customers and transform them into loyal customers. This guide will immerse you in an…
¿How to conquer Position Zero?
Position Zero on Google Results Pages (SERP), also known as “Featured Snippet” or “Featured Snippet”, is the holy grail of SEO. It’s that coveted placement that appears above all other organic results, even the top spot. Imagine your website directly answering the user’s query, standing out from the crowd and attracting the most clicks. Sounds…
Video is no longer an option!
Hello, Gen Z! Do you remember when YouTube was the big thing and you spent hours watching kitten videos, gameplays or makeup tutorials? Well, get ready! Because the digital landscape is changing faster than a viral TikTok. Video, that format that reigned for years, is losing ground to new ways of connecting, creating and consuming…
Why Live Streaming is the best marketing investment for the future
The universe of digital marketing, characterized by its perpetual transformation, is currently on the cusp of a new era, propelled with impetus by the growing influence of live broadcasts, or live streaming. This phenomenon, far from being a passing fad, has established itself as a driving force of profound impact, capturing the attention of audiences…
How to humanize your marketing to attract loyal customers
In the current era of marketing, characterized by an oversaturation of advertising messages and a growing sophistication of consumers, traditional strategies focused exclusively on product promotion have lost much of their effectiveness. A new paradigm is emerging strongly, driven by a deeper understanding of audiences’ motivations and expectations: promote users over products. This philosophy, far…
How to build successful collaborations between brands and content creators
In today’s dynamic digital marketing landscape, where consumer attention is a precious commodity, brands are constantly looking for new ways to connect with their target audiences in authentic and effective ways. Increasingly, brands are turning to influencer marketing to achieve this goal. In fact, 93% of marketers have used influencer marketing in their strategies. In…