Agents, Robots, and Us
From Competition to Strategic Collaboration The narrative of the future of work has changed radically: it is no longer about competition between humans and machines, but about forming a strategic alliance where each party contributes their best skills. While algorithms and artificial intelligence excel at high-speed data processing and repetitive task execution, human beings contribute…
Douglas Lux
Redefining Roles in the Era of Intelligent Machines
The dissolution of traditional barriers The concept of a static job role, where a person performs the same series of repetitive tasks every day, is fading fast. In this new “fluid future,” successful professionals are those who can move agilely between strategy, execution, and creativity. However, this dynamism is often hindered by digital fragmentation: the…
White Friday: Why the Smartest Companies Are Swapping Chaos for Clarity
While most of the business world paints itself black and red—the colors of urgency, crossed-out numbers, and adrenaline—there is a silent yet powerful current gaining ground: the concept of “White Friday.” Originally born in the Middle East as a cultural alternative to Black Friday, the term has evolved in the West to represent something deeper…
5 Master Hacks to Hunt Down Real Amazon Deals This Black Friday
Today is the day we’ve all been waiting for. The discount jungle is officially open, and let’s be honest, your credit card knows it. Amazon has become a battlefield of lightning deals, flashy banners, and countdown timers designed to generate a sense of immediate urgency. However, amidst so much visual noise and the thrill of…
Target’s Black Friday Lessons
When we think of Black Friday, we think of deals. But if we look behind the curtain of retail giants like Target, what we really see is a project management masterpiece. Target doesn’t survive the chaos of Black Friday by luck; they dominate it thanks to meticulous planning that begins months in advance. They coordinate…
Nano Banana: Google’s AI revolutionizing image editing
In early 2025, in the more technical corners of the internet, a phenomenon began to take shape. On LMArena, a platform where artificial intelligence models compete anonymously for users to evaluate their results, a nameless contender emerged that broke all the rules.1AI enthusiasts, accustomed to the quirks and limitations of image generators, encountered something different….
VMAs: The Formula for Google Trends
The MTV Video Music Awards (VMAs) have transcended their original function as a music awards ceremony to become a paradigmatic case study of cultural “eventization” in the digital age. Each year, the event achieves an increasingly complex feat: dominating Google search trends and the global conversation on social media. This dominance is not a simple…
How to Learn from Taylor Swift’s Strategy
Taylor Swift has transcended the realm of music to establish herself as an unprecedented global cultural and economic force. Her career, spanning more than two decades, reveals an exceptional ability to build and sustain an empire that generates billions of dollars.1Business experts and analysts, such as Sinéad O’Sullivan, a rocket scientist and Harvard Business School…
MSNBC loses the peacock: Keys to change
In the media world, a brand’s identity is its most valuable asset. Therefore, the news that the cable news network MSNBC would change its name to “My Source News Opinion World,” abbreviated as MS NOW, and abandon its iconic peacock logo, resonated like an earthquake in the industry.1This is not a simple cosmetic redesign; it…
How to stay productive when ChatGPT is down
In today’s professional and academic world, artificial intelligence (AI) has established itself not just as a tool, but as a fundamental pillar of productivity. The rapid rise of models like ChatGPT has transformed the way we work, from writing and research to programming and project management. However, this dependence comes with a critical vulnerability: service…