Big Data Social Media Strategy: The Beginning of a Revolution
A Little History: How Did the Big Data Boom Begin? Big Data is not a new concept. In fact, its origins trace back to the 1990s when the exponential growth of digital information began to exceed the capacity of traditional processing methods. However, the real Big Data boom in social media came around 2010, when…
Douglas Lux
Standing Out Among Millions of TikToks: A Strategic Approach for Viral Success
If you want to stand out among millions of TikToks, you’re stepping into one of the most competitive content landscapes on the internet. This isn’t about jumping on trends or following shallow advice. Creating viral content on TikTok requires a combination of creativity, deep analysis, and a well-executed strategy. Here’s a guide that truly makes…
Marketing Voice: The Power Behind the Message
In marketing, we often talk about the importance of what we say, but just as critical—if not more so—is how we say it. The tone of voice in marketing can make or break your message. From a psychological perspective, experts in oratory emphasize how tone shapes emotions, perceptions, and behaviors. In social media, this voice…
Do Your Social Media Profiles Need Maintenance?
The world of social media evolves at a dizzying pace. What worked yesterday may not have the same impact today. Keeping our social media profiles updated isn’t just about posting frequently; it’s about adjusting and optimizing our presence to achieve the best results. Just like a car needs regular maintenance to run smoothly, your social…
Do You Look at the Screen or Live in It?
In the life of a digital marketer, the line between looking at a screen and “living” inside it can blur very easily. Spending long hours in front of devices is not just part of the job; it has become a lifestyle. But what are the consequences of this for our health? Recent studies have shed…
From Google Maps to TikTok and Vice Versa
Let’s take a step back in time. Picture life in the 80s, 90s, and even the early 2000s—before Google Maps and TikTok existed. Back then, if you wanted to find a place, you’d grab a paper map or ask someone for directions on the street. Every trip felt like an adventure because getting lost was…
Have You Audited Your Website Yet? Here’s What Top Experts Might Say
Conducting a website audit is crucial to assess its performance, identify areas for improvement, and optimize the user experience. Have you thought about auditing your site but aren’t sure where to start? Here, we’ve gathered insights based on what some of the top website audit experts in Europe might say. These opinions are inspired by…
User-Centered Design: It’s Not Enough, Add Value and Look Beyond
User-centered design (UCD) has been the preferred approach for many years. This method has guided designers and companies to create products that meet the needs of their users. But while UCD is vital, it is not enough on its own. Today, design must go further to create lasting impact on people’s lives and in the…
Automating Your Medical Practice’s Social Media
The Digital Evolution in Medical Practice In recent years, technological advancements have revolutionized the way physicians interact with their patients and manage their practices. The digital landscape allows healthcare professionals to offer more efficient and personalized services, with social media playing a key role in this transformation. Dr. John Carter, a telemedicine specialist, remarks, “Social…
AR Business: How Companies Can Leverage Augmented Reality
The Rise of Augmented Reality in the Business World Augmented Reality (AR) has evolved from a mere tech trend to a crucial tool in the business sector. Companies like Google, Apple, and Microsoft have heavily invested in AR platforms that enable immersive experiences for both customers and employees. A standout success story is IKEA‘s IKEA…