Have You Audited Your Website Yet? Here’s What Top Experts Might Say

Conducting a website audit is crucial to assess its performance, identify areas for improvement, and optimize the user experience. Have you thought about auditing your site but aren’t sure where to start? Here, we’ve gathered insights based on what some of the top website audit experts in Europe might say. These opinions are inspired by their work and expertise, but they are not direct quotes. To make it even more fun, we’ll use analogies from your favorite cartoons of the 90s and 2000s! Plus, we’ll provide 7 actionable steps to audit your own site.

1. Craig Campbell – SEO Specialist from the UK

“Auditing a website is like being Inspector Gadget. You might think everything is fine, but there are always hidden details you haven’t considered. Site speed, broken links, metadata… it’s like when Gadget always had a tool for every situation, even if he didn’t know it at first. With a good audit, you ensure you have the right tools to fix issues and improve your SEO.”

How to Audit Your Website in 7 Steps:

1. Check your site’s speed. Use tools like Google PageSpeed Insights or GTMetrix to analyze load times.
2. Check for broken links. Tools like Screaming Frog help identify internal or external links that no longer work.
3. Analyze your metadata. Ensure titles and descriptions are optimized for SEO.
4. Optimize images. Check image size and format, ensuring they are compressed and have ALT tags.
5. Review site security. Ensure you have a valid SSL certificate and all URLs are HTTPS.
6. Check mobile compatibility. Use Google’s Mobile-Friendly Test to make sure your site looks good on mobile devices.
7. Analyze page performance. Use Google Search Console to identify indexing issues or site errors.

2. Aleyda Solís – International SEO Consultant (Spain)

“Auditing your site is like following the map in ‘Tiny Toon Adventures’. You think you know the way, but each new episode reveals surprises, shortcuts, or unexpected challenges. Audits help you detect which parts of your site are off track, optimize content, and improve the user experience. Each page of your site is like a new adventure that needs to be well-structured.”

How to Audit Your Website in 7 Steps:

1. Create a sitemap. Ensure your site has a clear, logical structure. Tools like XML Sitemaps can help you create one.
2. Evaluate your URL structure. Friendly, descriptive URLs are important for SEO and user experience.
3. Optimize content. Make sure each page is targeted to relevant keywords and provides value.
4. Check internal linking. Ensure all your important pages are well-connected internally.
5. Analyze dwell time. Use tools like Google Analytics to measure how long users stay on your site and where they drop off.
6. Verify accessibility. Ensure content is accessible to people with disabilities by using proper tags.
7. Monitor overall performance. Use tools like Ahrefs or SEMrush to track keyword performance and spot opportunities for improvement.

3. Lukasz Zelezny – SEO and Digital Marketing Expert (Poland)

“When I think of website audits, I think of Scooby-Doo. Remember how they solved mysteries, piece by piece? That’s what an SEO audit is like. At first, everything may seem fine, but as you dig deeper, there’s always a ‘monster’ hiding behind crawl errors, poorly implemented tags, or indexing problems. The key is not being afraid to face the technical challenges you find.”

How to Audit Your Website in 7 Steps:

1. Crawl your site. Use tools like Screaming Frog or Sitebulb to crawl every page and find errors.
2. Detect indexing issues. Check Google Search Console to ensure all important pages are correctly indexed.
3. Review H1 and H2 tags. Ensure header tags are well-structured and clear for search engines.
4. Fix crawl errors. Eliminate or redirect pages with 404 errors, and resolve duplicate content issues.
5. Optimize duplicate content. Use tools like Copyscape to detect and eliminate duplicate content.
6. Check sitemaps and robots.txt. Make sure these files are correctly set up to guide search engines.
7. Test usability. Run user tests or use tools like Hotjar to analyze how visitors interact with your site.

4. Marie Haynes – SEO Quality Expert (Canada, widely known in Europe)

“An SEO audit is like the ‘ReBoot’ team entering the Mainframe. You think your site is running smoothly, but there are hidden threats like duplicate content, poor link architecture, or pages that don’t meet Google’s standards. To protect your ‘Mainframe,’ you need a deep audit to identify and fix these weaknesses before they become serious problems.”

How to Audit Your Website in 7 Steps:

1. Check content quality. Analyze if each page’s content addresses user questions and needs.
2. Evaluate site architecture. Ensure your site’s structure is clear and easy to navigate.
3. Check backlinks. Use tools like Majestic or Ahrefs to evaluate the quality of inbound links.
4. Identify duplicate content issues. Review similar pages and merge or delete redundant content.
5. Check crawl budget. Ensure that search engines efficiently crawl your most important pages.
6. Implement proper redirects. Set up 301 redirects for removed pages to relevant content.
7. Review Core Web Vitals. Use Google Search Console to track metrics like load time, visual stability, and interactivity.

5. Barry Adams – Technical SEO Consultant (Netherlands)

“Auditing your site is like being in ‘Rugrats: Adventures in Diapers’. You think everything is under control, but chaos can arise at any moment: pages not loading, security failures, or broken internal links. Just like in Rugrats, unexpected risks are always present, but if you’re well-prepared and perform a thorough audit, you can anticipate issues and keep everything under control.”

How to Audit Your Website in 7 Steps:

1. Analyze site security. Ensure your site is protected against attacks and has a valid SSL certificate.
2. Evaluate load times. Use tools like Pingdom to check load times in different regions.
3. Check internal links. Ensure no internal links are broken and that important pages are well-connected.
4. Test mobile speed. Use Google’s Mobile Speed Test to check load times on mobile devices.
5. Check blocked resources. Ensure scripts and stylesheets are accessible to search engines.
6. Fix orphan pages. Identify pages that aren’t linked from anywhere and add them to your link structure.
7. Monitor continuously. Set up tools like Google Analytics to track traffic and errors regularly.

Conclusion

This article is based on what these experts might say about the importance of auditing your website. Just like in your favorite 90s and 2000s cartoons, surprises and hidden mysteries are lurking in your site that only an audit can reveal. Following these 7 steps is key to ensuring your site is in top shape, optimizing SEO, speed, and security, and keeping it competitive in the digital world.

If you want to learn more about mastering visual content in social media, don’t forget to check out this guide.