In the life of a digital marketer, the line between looking at a screen and “living” inside it can blur very easily. Spending long hours in front of devices is not just part of the job; it has become a lifestyle. But what are the consequences of this for our health? Recent studies have shed light on this phenomenon, revealing that living in a screen can have deeper effects than we might think.
A study from the American Optometric Association found that 58% of people who work in front of screens experience symptoms of Computer Vision Syndrome, a set of issues related to vision and dry eyes that range from headaches to eye fatigue. “Prolonged screen use can lead to irreversible eye damage if proper precautions are not taken,” says Dr. John Smith, an optometry specialist. Continuous exposure to the blue light emitted by digital devices is another risk factor: it can interfere with sleep, disrupt circadian rhythms, and reduce sleep quality.
Graphic designers, for example, spend long hours adjusting colors, shapes, and typography to create impactful visual experiences. However, this work, which depends heavily on visual detail, tends to aggravate Computer Vision Syndrome. A designer suffering from eye strain may lose the ability to differentiate tones or even experience blurred vision. These types of issues not only affect their visual health but also the quality of the final product. Designers must be more vigilant than ever to these symptoms, as their work directly depends on their ability to see clearly and precisely. Additionally, the prolonged posture in front of a design screen can lead to muscle strains that, in the long run, will impact their physical well-being.
It’s not just about the eyes. The posture we adopt in front of screens plays an important role in health as well. According to the National Institute of Health, improper posture while using computers or interacting with mobile devices can lead to a condition known as tech neck. This condition affects the spine, and studies show it causes chronic muscle pain and tension in the upper back, shoulders, and neck. This especially impacts community managers, who spend hours monitoring social networks, creating content, and responding to comments in real-time. The stress of meeting deadlines, maintaining creativity, and managing digital crises from the comfort of a chair can end up generating more health issues than they imagine.
Physical stress combines with emotional stress in these professionals. The American Psychological Association warns that excessive screen use has been linked to higher levels of stress and anxiety. According to a 2020 study, people who spend more than five hours a day in front of screens have a significantly higher risk of developing anxiety symptoms. “Continuous screen use and hyperconnectivity can lead to mental and emotional exhaustion, known as ‘digital burnout,'” says Dr. Jane Williams, a psychologist specializing in digital disorders.
Video editors, who can spend endless hours in front of multiple monitors, are also gravely affected by this “living” in screens. Editing requires meticulous attention, forcing editors to focus for hours without interruption. Eye strain, headaches from constant exposure to bright screens, and static posture are just a few of the most common complaints in the industry. According to a report by the Journal of Occupational Health, video editors are 30% more likely to report health problems related to excessive device use compared to other professions that don’t require as much screen time. Detailed color control, frame-by-frame precision editing, and making quick decisions under pressure contribute to a feeling of mental exhaustion.
Marketers, on the other hand, who manage campaigns, analyze metrics, or create content strategies, face a similar challenge. The combination of pressure to deliver quick results, constant multitasking, and the need to stay updated with the latest digital trends means they spend even more time in front of devices. This not only affects their physical health but also their mental health. A report from the European Journal of Marketing found that digital marketers are particularly vulnerable to burnout due to the “always-on” nature of social media and digital advertising. Metrics and KPIs are always available, inviting constant monitoring, sometimes even outside working hours.
Additionally, it has been found that these professionals, particularly community managers and marketers, experience a phenomenon known as “information overload.” Being continuously exposed to news, comments, and data analysis can be overwhelming and lead to a mental breakdown. “Our brains are not designed to process so much information without rest. This kind of cognitive overload generates stress, mental fatigue, and lower performance,” says Dr. Robert Lee, an expert in occupational neuroscience.
What can we do about it? Eliminating screens from our lives is not realistic, especially in the world of digital marketing. However, we can adjust our routines to protect our health. The key is balance. Scheduling regular breaks, adopting ergonomic techniques, and disconnecting from time to time is not just advice; it’s essential for good health. Taking a five-minute break every hour can reduce the risk of eye fatigue and back pain. “It’s important to remember that productivity and creativity thrive best when our body and mind are in harmony,” concludes Dr. Williams.
No less important is the practice of breathing exercises and stretching throughout the day. According to the American Journal of Physical Therapy, these practices reduce the risk of repetitive strain injuries, a condition that particularly affects professionals who work long hours in front of computers.
Lastly, digital self-care is fundamental. Scheduled disconnection, both during work and outside of it, is key to avoiding burnout. Setting clear boundaries between work and personal time can make a big difference. Remember, the screen is just a tool. The true marketer, designer, editor, or community manager lives beyond it.
If you’re looking for more insights on balancing your work life, check out this Practical Guide to Digital Branding on Social Media to enhance your strategies without compromising your well-being.
And, of course, with GGyess, you can spend less time glued to the screen by automating your tasks and managing your social media efficiently.
