The world of social media evolves at a dizzying pace. What worked yesterday may not have the same impact today. Keeping our social media profiles updated isn’t just about posting frequently; it’s about adjusting and optimizing our presence to achieve the best results. Just like a car needs regular maintenance to run smoothly, your social media profiles also require periodic checkups and adjustments. But how do you do this effectively across diverse platforms like YouTube, Pinterest, Instagram, or TikTok?
The platforms themselves, along with experts and influencers, would suggest key strategies to maximize your social media presence. Below, we break down what to consider for each of the most popular networks.
YouTube
Platform Suggestions:
YouTube recommends that creators regularly review YouTube Analytics to understand audience behavior, video retention, and traffic sources. It’s also crucial to update old video titles and descriptions to align with current search trends.
Expert and Influencer Advice:
Experts like Roberto Blake would suggest conducting quarterly content audits and removing videos that no longer add value or are outdated. They would also recommend creating thumbnails that grab attention with clear images and bold text, something Nick Nimmin, a YouTube growth expert, would often emphasize as essential for improving click-through rates.
Platform Suggestions:
Pinterest would suggest updating boards and older pins to ensure they remain relevant, using features like Idea Pins. Additionally, linking pins to optimized and updated content is essential to keep your audience engaged.
Expert and Influencer Advice:
Influencers like Elise Darma would suggest using keywords in pin descriptions and board titles to enhance visibility in search results. They would also emphasize the importance of optimizing images for mobile devices, as the majority of Pinterest traffic comes from mobile users.
Platform Suggestions:
Instagram encourages users to experiment with different formats like Reels, Stories, and carousels to keep engagement high. It also recommends reviewing engagement analytics to identify the times when your audience is most active.
Expert and Influencer Advice:
Influencers like Gary Vaynerchuk would say that it’s important to audit your account every two months, reviewing high-engagement posts and adjusting your strategy accordingly. Jasmine Star, a digital marketing expert, would suggest ensuring that your Instagram bio is clear and specific, highlighting who you are and what you offer in the first line to capture new followers quickly.
Platform Suggestions:
Facebook recommends using Facebook Insights to assess post performance and understand what types of content resonate most with your audience. It also suggests updating your page’s information, such as hours of operation, descriptions, and call-to-action buttons.
Expert and Influencer Advice:
Mari Smith, a Facebook marketing expert, would suggest reviewing comments and direct messages regularly to ensure you respond promptly to customer inquiries. She would also advise reassessing the relevance of paid posts and adjusting audience targeting based on current trends to maximize their effectiveness.
X (formerly Twitter)
Platform Suggestions:
X would suggest maintaining regular activity on the platform and using Twitter Analytics to track tweet performance. Additionally, updating your interests and lists would help you stay on top of relevant conversations in your niche.
Expert and Influencer Advice:
Influencers like Matt Navarra would recommend cleaning and organizing your follower lists, removing inactive accounts. They would also suggest using tools like GGyess to schedule tweets and optimize your content strategy, ensuring consistency and better time management.
Threads
Platform Suggestions:
Threads, closely tied to Instagram, would suggest that users share content that complements their Instagram posts, encouraging deeper conversations. It’s essential to keep interactions swift and take advantage of opportunities to spark debates and discussions.
Expert and Influencer Advice:
Although Threads is relatively new, experts like Adam Mosseri, Instagram’s head, would suggest focusing on authenticity and real-time interaction. He would emphasize the importance of users being genuine and maintaining a consistent presence without appearing too staged or artificial.
TikTok
Platform Suggestions:
TikTok would suggest regularly checking TikTok Insights to see what types of videos generate the most engagement and identifying emerging trends. It also recommends using popular songs and hashtags to increase the visibility of your videos.
Expert and Influencer Advice:
Influencers like Charli D’Amelio would say that consistency in posting is key and that staying authentic helps create a real connection with your audience. They would also suggest reviewing and updating the sounds and effects used in videos, as TikTok prioritizes emerging trends in its algorithm.
Platform Suggestions:
LinkedIn would suggest keeping profiles and business pages updated by highlighting recent achievements, skills, and projects. It also recommends posting content that adds value to your community, such as articles, documents, or data-driven posts.
Expert and Influencer Advice:
Richard van der Blom, a LinkedIn expert, would recommend reviewing your profile monthly or quarterly to ensure that all professional details are up-to-date and highlight important accomplishments. He would also suggest adjusting your content strategy to be more educational and professional, which is what LinkedIn users are typically looking for.
Keeping your social media profiles updated is not just about posting regularly, but about continuously optimizing your profiles, reviewing metrics, and adapting to trends. Each platform has its own particularities, but the key is consistency and authenticity. If you want to learn more about improving your social media presence, I recommend this Automating Your Medical Practice’s Social Media.
And remember, with GGyess, you can spend less time managing each platform by automating your posts and efficiently managing your social media. Keep your profiles updated without living in them!
