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584 articles
General13 min

How to Position a Cereal Brand on Social Networks?

In today’s competitive world, social media has become an indispensable tool for the success of any brand, and cereal brands are no exception. Good positioning on social networks can increase brand awareness, generate…

Douglas Lux

Marketing: What it is and How It Works

Marketing is a dynamic discipline that adapts to market changes and consumer needs. Its main objective is to create, communicate and deliver value to customers, seeking to satisfy their needs and generate benefits…

Douglas Lux

Micro-moments in the customer journey

In the digital age, where access to information is literally in the palm of our hands, consumer behavior has evolved in fascinating ways. We no longer follow a linear path to purchase; Instead, we interact with…

Douglas Lux

How to Turn an Idea into a Business

Turning an idea into a real business is an exciting process that requires planning, dedication and perseverance. A business idea is the initial concept that describes a product or service. However, more than the idea…

Douglas Lux
General9 min

How to Use Neurosales: A Complete Guide to Sell More

What are Neurosales? In today’s competitive world of sales, where customer attention is a scarce resource and options abound, understanding how the consumer brain works has become crucial. This is where neurosales…

Douglas Lux
General6 min

How Can I Make My Team More Efficient and Productive?

Creating a highly efficient and productive team is an art that requires a blend of clear goals, the right tools, and continuous motivation. Whether you lead a marketing team, a tech squad, or a multidisciplinary…

Genesis
General6 min

What Tools Are Available for Remote Teamwork?

Remote teamwork has become a necessity in today’s digital landscape, making it crucial for teams to adopt tools that ensure seamless collaboration, organization, and communication. The right tools not only help…

Genesis
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