Find your ideal influencers
Not every influencer is right for every brand. You need to find those who share your values and have an audience that aligns with your target customer. Is your brand fun and outgoing? Find an influencer who reflects that personality. Is your brand serious and professional? Then you need someone with a similar image. And remember, it’s not just about the quantity of followers, but the quality of their engagement. An influencer with a smaller but highly engaged follower base may be more valuable than one with millions of followers, but little engagement.
Create a solid relationship
Working with influencers is not a one-way street. You can’t expect them to do all the work and you just sit back and reap the benefits. You need to create a solid, mutually respectful relationship. Treat your influencers as partners, not employees. Keep communication open and honest and make them feel valued. Not only will this make them more willing to put their heart and soul into your campaign, but it can also open the door to future collaborations.
Offer value
Want your influencers to speak well of your brand? Then you need to give them something of value. This doesn’t necessarily mean you have to break the bank. It can be as simple as offering them a unique experience or the opportunity to be the first to try a new product. The important thing is that they feel they are getting something in return for their effort.
