From Idea to Automated Publication with Midjourney and GGyess

The starting point of any successful project is human creativity. Despite the proliferation of artificial intelligence tools, the first and most crucial step is manual ideation, without initially relying on technology. Artificial intelligence techniquesbrainstormingTime-tested techniques such as mind maps, storyboards, and group drawing are essential to this process.¹These methodologies force teams to explore a problem from multiple perspectives and organize ideas to visualize potential solutions. For example, formulating a specific, problem-oriented question, such as “How can we improve our customer response times?” rather than a generic one like “How can we provide better customer service?”, guides creativity toward more meaningful and actionable results.¹Collaboration and the free expression of ideas without criticism are the key to generating a wealth of options, as even one bad idea can lead to several good ones.²

Artificial intelligence should not be seen as a substitute for this process, but rather as a powerful amplifier of human creativity. AI is an “ally” that improves a business’s internal processes, allowing teams to “work smarter” and “automate specific tasks.”³By delegating tasks like image generation to AI, the creator frees up time and resources to focus on problem formulation, strategy, and higher-order thinking.⁶This paradigm shift requires humans to maintain creative direction and critical thinking, skills that, if delegated entirely to machines, can weaken over time.⁸Excessive dependence on technology can lead to a society that is less critical and more vulnerable to technological failures.⁸A creator who simply asks AI to “give them ideas” risks generic, soulless content, while one who uses manual ideation to frame a clear vision will achieve more unique and resonant results.

1.2. The Art of Instruction: Creating Master Prompts for Midjourney

Midjourney works as an image generator from written descriptions, transforming words and phrases into visual art.⁹The quality of the final result depends almost entirely on the quality of the instruction or

user-provided prompt, which acts as the AI’s “artistic GPS.”¹⁰To create

effective prompts, it is essential to be specific, detailed and concise.¹¹Midjourney, in its most recent versions, doesn’t interpret human syntax in the same way as language models. Therefore, it’s more effective to avoid complete sentences and use descriptive language with keywords, adjectives, and adverbials to add nuance and emotion.¹³

For even greater precision, advanced users employ a number of parameters at the end of the prompt:

• –ar (Aspect Ratio): Allows you to define the aspect ratio of the image, ideal for adapting content to specific social media formats such as 1:1 for a square Instagram post or 16:9 for a YouTube thumbnail.¹⁶
• –q (Quality): Controls the amount of time the AI ​​spends rendering the image, which directly affects the level of detail and quality of the output. A lower value can produce a more impressionistic or gestural style, while a higher value aims for photorealism.¹⁶
• –stylize: Adjusts how strongly Midjourney applies its default “artistic style” to the image. A lower value creates an image that more closely matches the prompt description, while a higher value injects more creativity and artistic detail.¹⁶
• Negative Prompts: Using the –no command allows you to exclude unwanted elements or concepts from the image, a key technique for refining the output and avoiding visual distractions.¹⁰

Below is a table with recommended structure and examples of prompts for various creative and commercial purposes, illustrating the application of these principles and parameters.¹¹

1.3. Consistency is Key: Creating Cohesive Series and Styles

One of the biggest challenges for creators using AI is maintaining visual consistency across a series of images, which is critical for projects like Instagram carousels, advertising campaigns, or series of blog posts.²⁰Newer versions of Midjourney, such as V6 and V7, have addressed this issue by introducing new reference parameters that allow for granular control over visual identity.²¹

The key parameters to achieve this consistency are:

• –cref (Character Reference): Allows you to maintain a character’s facial and physical features across multiple scenes, ensuring that the same person appears in different contexts.²²
• –sref (Style Reference): Used to replicate the visual style of a reference image, including color palette, lighting, and texture. This is ideal for projects where a consistent aesthetic is needed across all publications.²²
• –oref (Omni Reference): The latest evolution in Midjourney consistency, allowing you to replicate characters, objects, or styles with a high degree of accuracy.

To control the influence of the reference image, the –ow (Omni-Weight) parameter is used, with a value ranging from 0 to 1000. A low value (e.g. 25 to 50) transfers the “essence” of the style, while a higher value (e.g. 400 to 800) seeks a closer replication.²¹This feature transforms Midjourney from a curiosity tool to a mass-produced tool, enabling brands and creators to build coherent and scalable visual narratives.

II. The Digital Link: Midjourney as a Visual Content Engine

2.1. A Technical Overview: How Midjourney Works

Midjourney operates through the Discord messaging platform, which users must join to interact with the bot using commands.⁹The company has also launched a web interface that centralizes the process and displays creation history, providing a more seamless experience.²⁵

The constant evolution of Midjourney models has been crucial to its success.²⁷The latest versions, such as the V6 and V7, represent a significant improvement over their predecessors. The V6 and V7 models are notable for their increased realism, a more precise and nuanced understanding of the

long prompts, and the ability to generate text within images, a feature that was previously a recurring problem.²⁹In addition, Midjourney has developed specialized models, such as

Niji, which focuses on Eastern aesthetics and anime styles, with notable improvements in the representation of Japanese and Chinese characters.²⁸

To illustrate the tool’s progression, the following table summarizes the key improvements of the most influential versions of Midjourney.

2.2. The Creator’s Toolbox: Practical Use Cases

Implementing Midjourney into a marketing workflow offers a competitive advantage by democratizing access to high-quality visual content creation.³³For small and medium-sized businesses, Midjourney enables the generation of compelling images in minutes, saving significant time and resources compared to traditional methods.³³The value isn’t limited to cost savings on designers or image banks, but lies in the ability to iterate and experiment with visual concepts at an unprecedented speed, testing different styles and approaches to find the perfect brand aesthetic.

Some of the most practical use cases include:

• Creating images for blogs and stock photos:It allows you to generate thumbnails for blog posts, illustrations for internal sections, and custom stock photos that perfectly fit your brand narrative.³⁵
• Social Media Graphics:It’s an ideal tool for creating graphics, infographics, and carousels for platforms like Instagram, allowing for a more dynamic visual strategy that’s responsive to current trends.¹¹
• Ad Development:Midjourney can generate ad design variations, speeding up A/B testing and optimizing campaign performance.³²

2.3. Risks and Safeguards: A Critical Approach to the Use of AI

Despite its benefits, the use of generative AI is not without risks, especially in the legal and ethical realms. The issue of intellectual property is a central debate, as the U.S. Copyright Office has held that works created by “non-humans” cannot be protected by copyright.³⁷Disney and Universal’s landmark lawsuit against Midjourney, alleging unauthorized use of their iconic characters in training models, underscores the complexity of this landscape.⁴⁰Although Midjourney has argued that its creations fall under “fair use,” the legal debate could set a precedent for future regulation.³⁷Therefore, creators are encouraged to take responsibility for post-production and verification, as the resulting images could infringe rights if they too closely replicate a protected style or character.³⁹

Additionally, the use of AI can generate biases and misinformation if the model is trained with biased human data.⁸Creators should be aware of how different groups are portrayed in images and strive for inclusion.³³Overreliance on a single tool can also be a risk, as a service failure can completely halt workflow, underscoring the need to diversify tools and have contingency plans.⁸

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III. The Springboard to the Audience: GGyess as a Publishing Center

3.1. GGyess: An Ally in Publishing Automation

Once the visual content has been created and refined with Midjourney, the next step is scheduling and publishing. GGyess is billed as an all-in-one social media management platform, designed to help businesses and creators efficiently plan, analyze, and schedule their content.⁴⁷Its key features include a visual scheduler with a content calendar, the ability to upload photos, videos, and GIFs, and detailed performance analytics in a single interface.⁴⁷The platform is compatible with popular social media platforms, including Instagram, TikTok, Facebook, LinkedIn, and Pinterest.⁴⁷

GGyess competes in the market with other social media scheduling tools. Hootsuite, for example, is a robust tool ideal for large organizations with complex strategies, while Buffer caters to creators and small businesses with a simpler and more affordable offering.⁵⁰GGyess is positioned similarly, targeting an audience looking for a unified solution that simplifies the management of multiple accounts, such as

freelancers and small businesses.⁴⁸

3.2. From Creation to Programming: Building the Ideal Workflow

The main challenge in combining these two tools is the lack of an official Midjourney API for automating image generation and publishing.⁵²This technological gap prevents a fully automated end-to-end workflow and forces the creator to intervene in the process.

The safest and most reliable workflow is manual. The creator generates and refines the images in Midjourney, downloads them from Discord or the web interface, and then uploads them to the GGyess media library to schedule them on the calendar.⁴⁷This method, although not completely automatic, is the one that best adapts to the nature of the platforms and minimizes risks.

However, there are methods for a semi-automated workflow through third-party tools like Make.com or Zapier, which connect to unofficial APIs like PiAPI.⁵³These tools can create “flows” that, for example, take a

prompt for a file and send a request to the Midjourney bot via a Discord webhook to generate the image.⁵⁷However, using these unofficial APIs violates Midjourney’s terms of service, which may result in the termination of your account.⁵²This strategic risk forces the creator to weigh the convenience of automation against the possibility of losing access to their account and their work.

IV. Conclusion and Strategic Recommendations

Success in creating and publishing visual content in the AI ​​era relies on a comprehensive strategy that goes beyond simple tool adoption. The proposed optimal workflow, which combines human creativity, the power of Midjourney, and the efficiency of GGyess, demonstrates that the creator remains the central player in the equation.

AI is not a replacement, but an extension of the human mind. The creator must assume the role of “conductor”: the strategist who asks the right questions, the ideator who frames the problem, the curator who refines the results, and the gatekeeper who ensures the content is ethical, legal, and aligned with the brand’s vision. Mastery lies not in the AI’s ability to generate an image, but in the human’s ability to communicate a clear vision to the machine and give it purpose.

Despite technological advances, legal and ethical risks, as well as a reliance on tools that can fail, persist.⁸It’s critical for creators to stay current, diversify their tools, and continue cultivating their critical thinking, their most valuable skill. This guide is a starting point in a constantly evolving field.⁶, and the most successful creator will be the one who not only adapts to new technologies, but also understands the strategic principles that drive them.

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