Artificial intelligence (AI) is everywhere. In 2025, AI is taking an even bigger leap, with new tools and technologies promising to further revolutionize our way of life. To better understand this shift, extensive research was conducted that involved gathering information from a variety of reliable sources, including expert articles, case studies, and trend analysis. This article presents the results of that research, exploring some of the most important AI tools that are changing the technological landscape and how you can use them to improve your productivity, creativity and efficiency.
AI assistants: your intelligent companions
AI assistants, like chatbots, have become an integral part of our digital lives. These tools use natural language processing (NLP) to understand our questions and requests and generate relevant and consistent responses.1. Two of the most popular and powerful chatbots in 2025 are Google Bard and ChatGPT.
Google Bard (Gemini)
Bard, powered by Google’s Gemini model, is a multimodal AI chatbot that can answer your questions in an informative way, help you with various tasks, and generate different formats of creative content, such as poems, code, scripts, pieces of music, emails, and letters.2. One of the main advantages of Bard is its ability to process text, image, audio and video information, allowing it to understand user context and intent more accurately.3.
How to use Bard in 2025?
- Access Bard through bard.google.com or the Google app4.
- Sign in with your Google account5.
- Write your question or request in the text box6.
- Bard will generate a response and give you options to regenerate the response, export it, or cite it6.
- You can personalize your experience by adjusting language settings, notifications, and preferences5.
ChatGPT
ChatGPT, by OpenAI, is another industry-leading AI chatbot. Powered by the GPT-4o, 4o-mini and o1 models, ChatGPT is surprisingly flexible and easy to use. You can use it to write marketing copy, conduct market research, write sales emails, generate code, translate languages, and much more.7. ChatGPT stands out for its ability to generate human-like text, making it a valuable tool for content creation, translation, and communication.
How to use ChatGPT in 2025?
- Access ChatGPT through its web application or desktop and mobile applications8.
- Write your request in the text box.
- ChatGPT will generate a response in dialog format.
- You can provide feedback and ask follow-up questions to refine the answers.
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Tips for using AI chatbots:
- Be clear and concise in your requests. The more specific your request, the better the chatbot will understand what you need and generate more relevant responses.2.
- Break complex tasks into smaller steps. If you have a complex task, break it down into smaller steps and ask the chatbot for help with each step2.
- Use chatbots to generate ideas and brainstorm. Chatbots can be a great source of inspiration when you need new ideas or perspectives2.
- Provide feedback and refine answers. Chatbots learn from your comments, so don’t hesitate to provide feedback and ask follow-up questions to refine responses.2.
- Verify the information provided by chatbots. Although chatbots are becoming more accurate, it is important to verify the information they provide, especially when it comes to important topics.2.
AI search engines: find what you need precisely
AI search engines go beyond traditional keyword-based searches. These tools use AI to understand user intent and provide more relevant and complete responses.
Perplexity
Perplexity is an AI search engine that stands out for its high-quality answers, excellent citation system, and its ability to stay on topic even when asking follow-up questions. Uses a combination of Google, Bing, and your own ranking signals to determine the best results on which to base the AI ​​response7Perplexity is an excellent choice for research and information gathering, providing detailed and accurate answers with clear references.
Google AI Overviews
Google has also integrated AI into its search engine. Now, in addition to the list of search results, you also get an AI-generated summary of the best results7. This feature allows you to get a quick overview of a topic without having to read multiple articles.
Content creation tools: unleash your creativity
AI content creation tools can help you generate high-quality text, images, videos and music quickly and easily.
FROM-E 3
DALL-E 3, from OpenAI, is an AI model that generates images from textual descriptions. You can use it to create realistic, creative and original images, as well as to develop product prototypes, design logos and generate images for marketing campaigns.9. DALL-E 3 integrates with ChatGPT, allowing you to refine your requests and adjust images with ease10.
How to use DALL-E 3?
- Access DALL-E 3 through Bing Chat or ChatGPT10.
- Write a detailed textual description of the image you want to generate10.
- DALL-E 3 will generate several images based on your description10.
- You can refine the description and regenerate the images until you get the desired result11.
Midjourney
Midjourney is another AI imaging tool that stands out for its painterly aesthetics and its ability to create surreal and imaginative works of art.12. Midjourney is a great option for artists, designers and illustrators looking for inspiration or new forms of visual expression.
How to use Midjourney?
- Access Midjourney through your Discord server13.
- Write a textual description of the image you want to generate.
- Midjourney will generate four images based on your description13.
- You can enhance images, create variations or mix them with other images14.
Stable Diffusion
Stable Diffusion is an open source AI model that generates photorealistic images from text and images. It is highly customizable and can be used for a wide range of applications, such as digital art creation, fashion design, medical research, and marketing.15. Stable Diffusion stands out for its efficiency, allowing it to run on most consumer hardware, including PCs and laptops with GPUs16.
How to use Stable Diffusion?
- Access Stable Diffusion through platforms such as Stable Diffusion Online or DreamStudio17.
- Write a textual description of the image you want to generate.
- Stable Diffusion will generate an image based on your description.
- You can adjust the settings and regenerate the image until you get the desired result.
HE WAS
AIVA (Artificial Intelligence Virtual Artist) is an AI-powered music composition tool that allows you to generate original songs in over 250 different styles18. AIVA is a great option for songwriters, producers, and content creators looking for royalty-free music for their projects.
How to use AIVA?
- Create a free account at AIVA18.
- Select a style, key and duration for your song19.
- AIVA will generate a song based on your selections19.
- You can customize the song using the AIVA editor19.
sun
Suno is an AI music generator that allows you to create songs from text prompts, images, or videos. You can also create playlists, write original lyrics, and access stems for complete creative control.20. Suno stands out for its sound quality and its ability to generate music with voices.
How to use Suno?
- Create a free Suno account20.
- Write a textual description or provide an image or video to inspire your song.
- Suno will generate a song based on your inputs.
- You can customize the song using Suno tools.
ElevenLabs
ElevenLabs is an AI audio platform that allows you to clone voices, generate voiceovers and dub content in 32 languages21. ElevenLabs stands out for the quality and realism of its AI-generated voices.
How to use ElevenLabs?
- Create an account at ElevenLabs21.
- Select a voice from the ElevenLabs voice library or clone your own voice22.
- Type or paste the text you want to convert to speech.
- ElevenLabs will generate a realistic voiceover.
Murf.AI
Murf.AI is an AI voiceover tool that offers over 200 voices in 20 languages. You can use it to create voiceovers for presentations, videos, podcasts and much more23. Murf.AI stands out for its ease of use and its integration with other tools such as PowerPoint and Google Slides.
How to use Murf.AI?
- Create an account on Murf.AI.
- Select a voice from the Murf.AI voice library.
- Type or paste the text you want to convert to speech.
- Murf.AI will generate a high-quality voiceover.
The future of AI
AI is constantly evolving, and its impact on our lives will only intensify in the future. As technology advances, we can expect to see even more sophisticated AI tools transforming the way we work, live, and interact with the world.
Key trends for the future of AI:
- IA multimodal: Multimodal AI, which combines different types of data such as text, images and audio, will become more common. This will allow AI to understand user context and intent more accurately, leading to more natural and intuitive interactions.3.
- AI Agents: AI agents, which can perform complex tasks autonomously, will become more sophisticated. These agents will be able to manage complex workflows, automate business processes, and support employees.3. Imagine customer service agents providing support with a consistent experience across all channels: in-person, online, and mobile6. Employee agents will be able to optimize internal processes; creative agents will improve design and production skills6.
- Assisted search: AI-assisted search, which understands user intent, will become more accurate. This will allow users to find the information they need more quickly and easily, even if they don’t know exactly what to look for.6.
- AI-powered customer experiences: Companies will use AI to deliver more personalized customer experiences. This could include personalized recommendations, special offers, and more efficient customer service.6.
- AI for security: AI will be used to improve security systems. This could include fraud detection, preventing cyber attacks and improving physical security6.
Impact of AI on society and the economy:
- Increased productivity: AI can increase worker and business productivity by automating repetitive tasks and providing data-driven insights24.
- Creation of new jobs: AI can create new jobs in areas such as AI development, data science, and machine learning engineering25.
- Inequality: AI can increase inequality if not managed properly. It is important to ensure that the benefits of AI are distributed fairly and that workers displaced by AI have access to retraining and outplacement opportunities26.
- Data privacy: AI raises data privacy issues that need to be addressed. It is important to ensure that data is collected and used responsibly and ethically27.
- Regulation: Regulation of AI is likely to increase as the technology becomes more powerful. This is necessary to ensure that AI is used safely and responsibly.27.
Creativity and innovation tools: take your ideas to the next level
AI tools for creativity and innovation can help you generate new ideas, improve your designs, and automate repetitive tasks.
Adobe Firefly
Adobe Firefly is a set of AI tools built into Adobe Creative Cloud products. These tools allow you to generate images, effects and branding elements from text, as well as edit and enhance images and videos28. Firefly stands out for its focus on business security, as it is trained on properly licensed content such as Adobe Stock28.
How to use Adobe Firefly?
- Access Adobe Firefly through the Firefly web app or Creative Cloud apps like Photoshop, Illustrator, and Express29.
- Use Firefly’s tools to generate images, edit photos, create text effects, and much more.
Runway ML
Runway ML is an AI platform that offers a variety of tools for content creation, including image generation, video editing, and 3D model creation.30. Runway ML stands out for its intuitive interface and focus on accessibility for creators of all skill levels.
How to use Runway ML?
- Create an account on Runway ML.
- Explore Runway ML’s different AI tools.
- Use the tools to generate images, edit videos, create 3D models and much more.
Conclusion
AI is changing the world around us at a rapid pace. The AI ​​tools we’ve explored in this article are just a small sample of the many technologies that are transforming the way we live, work, and create. By understanding and using these tools, we can harness the power of AI to improve our lives and shape a more efficient, creative and innovative future. However, it is crucial to address the challenges posed by AI, such as inequality, data privacy and the need for adequate regulation, to ensure that this powerful technology benefits all of society.
Sources cited
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18. AIVA, the AI ​​Music Generation Assistant, lit: March 11, 2025, https://www.aiva.ai/
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