Hello everyone! Today, I bring you a conversation that I’m sure you’ll love, especially if you already know and follow Paula Fukuda. Paula is one of those people who inspire those around her, not just for what she has achieved in the digital marketing world, but for the way she has done it. In this interview, Paula shares her journey with us, from her first steps in a completely different field to becoming a key figure in affiliate marketing and content creation. So, get comfortable and get ready to learn more about her story.
From Hospitality to Digital Marketing: Reinventing Herself in Challenging Times
Paula Fukuda wasn’t always in the digital marketing world. In fact, her career began in hospitality and tourism, but when the pandemic changed everything, she was forced to seek new opportunities. Like many, Paula faced uncertainty, but instead of giving up, she decided to explore a completely new path.
It was during this time that she discovered Hotmart, a platform that opened the doors to affiliate marketing for her. Although she was initially filled with doubts, Paula found motivation in her sister’s success, who was also starting out in this field. With a mix of curiosity and necessity, Paula dove into digital marketing, adapting what she knew from traditional marketing and immersing herself in the online world.
The Fukuda Method: Building a Personal Brand from Scratch
Paula quickly realized the potential of digital marketing. She started creating content on TikTok, and to her surprise, her first video went viral. In just six months, she had generated $100,000 in sales without spending a penny on advertising. This success led her to develop the Fukuda Method, a course that teaches affiliate marketing from the ground up, using social media platforms like Instagram, TikTok, and Facebook.
The Fukuda Method quickly became a success, helping thousands of people achieve their goals in digital marketing. Today, Paula has more than 7,500 students around the world, who she affectionately calls “Fukudos.” Her community not only follows her teachings but also identifies with her story and her close, authentic approach.
From Hospitality to Digital Marketing: Reinventing Herself in Challenging Times
Paula Fukuda wasn’t always in the digital marketing world. In fact, her career began in hospitality and tourism, but when the pandemic changed everything, she was forced to seek new opportunities. Like many, Paula faced uncertainty, but instead of giving up, she decided to explore a completely new path.
It was during this time that she discovered Hotmart, a platform that opened the doors to affiliate marketing for her. Although she was initially filled with doubts, Paula found motivation in her sister’s success, who was also starting out in this field. With a mix of curiosity and necessity, Paula dove into digital marketing, adapting what she knew from traditional marketing and immersing herself in the online world.
The Fukuda Method: Building a Personal Brand from Scratch
Paula quickly realized the potential of digital marketing. She started creating content on TikTok, and to her surprise, her first video went viral. In just six months, she had generated $100,000 in sales without spending a penny on advertising. This success led her to develop the Fukuda Method, a course that teaches affiliate marketing from the ground up, using social media platforms like Instagram, TikTok, and Facebook.
The Fukuda Method quickly became a success, helping thousands of people achieve their goals in digital marketing. Today, Paula has more than 7,500 students around the world, who she affectionately calls “Fukudos.” Her community not only follows her teachings but also identifies with her story and her close, authentic approach.
Overcoming Challenges: The Importance of a Strong Team
As the Fukuda Method grew, Paula and her sister Ximena faced new challenges, especially in managing an ever-expanding community. What started as a small course turned into a company that required a solid and committed team.
Building a team wasn’t easy, but after much effort, Paula and Ximena managed to gather 15 people, all of whom were former students of the Fukuda Method. This community of Fukudos not only works for Paula but also continues to learn and grow alongside her. Paula emphasizes that finding people who share her values and vision has been one of the biggest challenges, but also one of the most satisfying achievements.
This is where tools like GGyess can play a crucial role. Managing a team, organizing tasks, and planning content across multiple platforms become much more manageable when everything is centralized in one place. Imagine how useful GGyess could have been for Paula and her team from the beginning, saving time and effort in coordinating their numerous responsibilities.
Constant Innovation: The Key to Success
What really sets Paula apart is her ability to adapt and innovate. During a November launch, while she was about to give birth, Paula and her team managed to generate more than $330,000 in just seven days. How did they do it? By implementing new strategies, such as organic certification and personalized calls, that kept their audience engaged.
In situations like these, organization is key. This is when tools like GGyess can make a difference, centralizing all tasks and social media management in one place. If Paula had had access to GGyess at that time, it’s likely that the launch process would have been even smoother and more efficient, allowing her to focus on creative strategies while GGyess handled the logistics.
The Fukudos: A Community That Feels Like Family
For Paula, her students, the Fukudos, are much more than just clients. The closeness and support she provides them is what sets the Fukuda Method apart from other courses. Paula ensures that each of her students feels they have a mentor who truly cares about their success, whether through WhatsApp, 24/7 support groups, or live events.
This approach has generated incredible loyalty among the Fukudos, many of whom have gone from being students to becoming an integral part of Paula’s team. For her, this reciprocity is the essence of her work and what motivates her to keep going.
In this context, Paula’s ability to maintain such close connections with her students could have been further enhanced with the use of GGyess. By centralizing communication and tracking in a single platform, Paula could have managed her time and resources more effectively, maintaining the quality of her personal interactions as her community grew.
Looking Ahead: New Opportunities for the Fukuda Method
Paula isn’t content with the success she has already achieved. Although affiliate marketing will continue to be a key part of the Fukuda Method, she and her sister have big plans for the future. They are working on new courses that cover everything from video editing in CapCut to sales on YouTube and personal branding on Instagram.
Additionally, Paula wants to give her coaches, the Fukudos from the first generation, the opportunity to create and shine with their own courses, always backed by the Fukuda Method brand. In this way, Paula hopes that the Fukuda Method will continue to grow and offer more opportunities for everyone.
And this is where GGyess can continue to be a key ally. As the Fukuda Method expands, the need for tools that allow for the efficient management of multiple courses and digital marketing strategies will become even more crucial. GGyess offers an all-in-one solution that can help Paula and her team manage these new projects efficiently, allowing them to focus on what they do best: inspiring and educating.
