Marketing is like War, but…
In the world of marketing, it’s often said that “marketing is like war.” And it’s not an unreasonable analogy. Both disciplines share many tactics and strategies aimed at conquering a common objective: defeating the competition and capturing territory—in this case, the minds and hearts of consumers. When we analyze some of the most impactful moments…
Douglas Lux
Everything You Need to Know About the Sales Funnel in Social Media
The sales funnel is one of the most effective tools for turning simple interactions into real sales. While it may sound modern, this concept has been around for over a century. Introduced in 1898 by Elias St. Elmo Lewis, the AIDA model (Attention, Interest, Desire, and Action) has been the cornerstone of understanding consumer behavior….
Remote Work for Marketers in 2025
The world of marketing has evolved, and in 2025, the office has transformed into anywhere with a reliable internet connection and a good background for video calls. What started as a temporary solution in 2020 has become a new reality driving competitiveness. For marketers, remote work is not just an alternative; it’s the new normal!…
Big Data Social Media Strategy: The Beginning of a Revolution
A Little History: How Did the Big Data Boom Begin? Big Data is not a new concept. In fact, its origins trace back to the 1990s when the exponential growth of digital information began to exceed the capacity of traditional processing methods. However, the real Big Data boom in social media came around 2010, when…
Standing Out Among Millions of TikToks: A Strategic Approach for Viral Success
If you want to stand out among millions of TikToks, you’re stepping into one of the most competitive content landscapes on the internet. This isn’t about jumping on trends or following shallow advice. Creating viral content on TikTok requires a combination of creativity, deep analysis, and a well-executed strategy. Here’s a guide that truly makes…
Marketing Voice: The Power Behind the Message
In marketing, we often talk about the importance of what we say, but just as critical—if not more so—is how we say it. The tone of voice in marketing can make or break your message. From a psychological perspective, experts in oratory emphasize how tone shapes emotions, perceptions, and behaviors. In social media, this voice…
Do Your Social Media Profiles Need Maintenance?
The world of social media evolves at a dizzying pace. What worked yesterday may not have the same impact today. Keeping our social media profiles updated isn’t just about posting frequently; it’s about adjusting and optimizing our presence to achieve the best results. Just like a car needs regular maintenance to run smoothly, your social…
Do You Look at the Screen or Live in It?
In the life of a digital marketer, the line between looking at a screen and “living” inside it can blur very easily. Spending long hours in front of devices is not just part of the job; it has become a lifestyle. But what are the consequences of this for our health? Recent studies have shed…
From Google Maps to TikTok and Vice Versa
Let’s take a step back in time. Picture life in the 80s, 90s, and even the early 2000s—before Google Maps and TikTok existed. Back then, if you wanted to find a place, you’d grab a paper map or ask someone for directions on the street. Every trip felt like an adventure because getting lost was…
Have You Audited Your Website Yet? Here’s What Top Experts Might Say
Conducting a website audit is crucial to assess its performance, identify areas for improvement, and optimize the user experience. Have you thought about auditing your site but aren’t sure where to start? Here, we’ve gathered insights based on what some of the top website audit experts in Europe might say. These opinions are inspired by…